I Masarroh, M Syarif, S Suyono
International Journal of Economics and Management Research
(2025)
Manajemen Pemasaran
Jurnal Internasional
Terindeks Crossref (DOI Aktif) & Google Scholar
Abstrak
Disitasi 3 kali di Google Scholar (Sitasi Crossref: 0). Fokus penelitian pada domain Manajemen Pemasaran mengenai Motivations behind e-WOM and brand engagement on consumer platfor.